What is the difference between SEO and PPC?

What is the difference between SEO and PPC?

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What is the difference between SEO and PPC?

Table of contents:

  • Introduction
  • What is digital marketing?
  • What is SEO?
  • What is PPC?
  • What is the difference between SEO and PPC?
  • Conclusion
  • FAQs


In the current digital age, it is very difficult to avoid social media. People all around the world are now interacting with each other through a variety of websites and apps. In addition, the number of individuals utilizing the internet is rising daily.

Over the previous ten years, there has been a sharp rise in internet usage in India. For this reason, digital marketing is used by all businesses, large and small, in India and around the world, to advertise their brands. India is a sizable market, and there is a constant rise in consumer demand for many different goods. Sportswear, daily goods, cosmetics and makeup, and other products are all selling in large quantities in India.

In this piece, we’ll attempt to comprehend the numerous kinds of digital marketing tactics that are popular right now in the IT sector. Furthermore, we shall endeavor to ascertain the distinction between PPC and SEO. Let’s get right into the matter, without further ado.

What is digital marketing?

difference between SEO and PPC;- The area of advertising when just the Internet is used is called “digital marketing.” These days, it is in great demand since every business in India and throughout the world needs advertisements for the many goods and services they offer.

There are a number of digital marketing tactics that have worked wonders for different businesses both in the past and the present. Pay Per Click (PPC) and Search Engine Optimization (SEO) are two of these tactics. When it comes to promoting a business’s content online, these two tactics are quite successful. Let’s investigate the distinctions between PPC and SEO.

What is SEO?

Through improved positioning on search engine results pages, or SERPs, SEO is a digital marketing tactic that benefits businesses. For a corporation, a higher rating is beneficial. One of the best ways to increase organic traffic to your website is to use this technique, which has many other advantages including bringing in real consumers.

What is PPC?

PPC marketing is an additional digital marketing strategy that entails sponsored advertisements for a business’s goods and services. PPC is the ideal method for any business that needs to advertise its products in digital or online markets and is willing to pay for it.

The digital marketing agency is paid by these companies every time a customer clicks on their ad. You might find the PPC sponsored ads in various place whenever open your web browser to work on it. Every time you open Facebook or Instagram, the advertisements that are floating at the top as a banner are the same PPC advertisements.

What is the difference between SEO and PPC?

What is the difference between SEO and PPC:- There are many differences between SEO and PPC. Some of those differences are mentioned below;

CostNormally, it is free, but businesses may need to pay content writers to optimize their websites.It’s clear from the name alone. Although it is a paid service, the costs charged by various marketing firms can vary significantly.
TrafficIt’s obvious even from the name. Even though it’s a paid service, different marketing companies charge different prices.Due to the increased amount of ad appearances across many websites, there may be a significant increase in traffic.
RankingRankings may occasionally shift as less searches are conducted.Occasionally, when fewer searches are made, rankings may change.
Conversion ratesWord-of-mouth and the quality of the content published to the website determine the conversion rates.The quality of material supplied on the website and word-of-mouth influence conversion rates.


In conclusion, SEO and PPC will always be the most popular tactics used by individuals and businesses when it comes to digital marketing. While we are sure there are many more marketing strategies used in India and throughout the world, SEO and PPC are the most effective for product advertising on digital platforms. To embark on a profession in digital marketing, you must become proficient in both SEO and PPC fundamentals and advanced strategies. To help you study everything in one location, we at CBitss have developed the best digital marketing course in Chandigarh. In light of this, if you want to be successful as a digital Advertiser.


  1. What is the duration of the whole Digital Marketing course?

There are different courses for digital marketing at our facility. You will have to talk to our counsellors to get more details and choose from the various options. 

  1. Can I join the evening class?

Yes, we have multiple timings for all the courses.

  1. Can I join this course online?

Yes, all our courses are available online.

  1. Is the course expensive?

No, for a certification course, it is easily affordable.

  1. What is the duration of the SEO course?

The duration of the SEO course is 2-3 months long.

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